By Steve Poons and Schuyler Conners —
Last August, Sound in Motion (SIMshows) introduced a new force in Midwest festivals as the commencement of Summer Set captured a wide array of artistic tastes making a home for itself nestled perfectly in the pleasant woods of Sommerset, Wisconsin. Concert goers of every kind get their fix as the best of Hip-Hop, Rock, EDM, Jam, Dubstep, Reggae and everything in between all get down in sweaty harmony.
The second weekend of August will bring the sequel to the festival that shook the foundation of the local music community. SIMshows refused to take their foot off the accelerator with this year’s preparations compiling a lineup that makes a clear statement about the future of the festival, “We’re here to stay!”
While the selected artists are primarily deeply rooted in the EDM community, there are headliner-worthy acts for nearly any music fan. This atmosphere provides a breeding ground for the gargantuan outdoor venue to fill up with masses of diverse individuals who in turn become one large fun-loving community. Within the mentality of the usual festival atmosphere, the thousands of attendees will become a family of artists and fans seeking the same goal, have excesses of fun.
With headlining EDM artists Big Gigantic, Girl Talk, Passion Pit and STS9 all on the bill, there is no doubt that there will be tons of electronic fans in attendance. These names alone should pull enough to nearly fill the amphitheatre, but the dance party doesn’t stop there.
SIMshows made it clear that talented DJ’s and producers would be a top priority by also adding Diplo, GRiZ, Krewella, Wolfgang Gartner, Zedd, American Club, Boombox, Flosstradamus and Kill Paris to the bill. And these are just a handful of the many artists that will providing an ill-advised amount of ear drum blowing bass in your melted face throughout the weekend.
Outkast’s Big Boi will undoubtedly be a major anchor in the lineup for nearly any fan in attendance. Following a performance in November at Epic, the eccentric rapper should be excited to attack the Midwest in an outdoor venue where the sound doesn’t echo and shatter against walls and balconies. This will be his opportunity to follow up on the stellar outdoor performance of Soundset 2011.
Chi-town legend Common will also be a high-point of the three day weekend for hip hop fanatics with his deliberate flow and conscience lyrics. The true question will be how much energy he will bring to the stage, it is no secret that he has a tendency to get the crowd involved so we will just have to wait and see how he reps for the Midwest.
The Bay Area’s Blackalicious join locals Doomtree (with an additional solo set from Dessa), Mally, The Chalice, Kid Cut Up and Big Cats to close down the draw that will keep hip-hop heads happy. However, EDM and hip hop aren’t the only two communities that will be rolling into Somerset, WI by the masses.
The Wailers will be a personal check off the bucket list as they are internationally recognized as the one of the greatest reggae groups of all time. Perhaps spending the entirety of their early careers being headed by Bob Marley had something to do with their ascension into legend status, but that was just what fueled the fire of these talented artists to become true superstars in the eyes of any music fan.
Many are also looking forward to spirited performances from Polica, Greensky Bluegrass, Lucy Michelle and the Velvet Lapelles, 4OnTheFloor, Minnesota and Pert Near Sandstone as Somerset morphs into Wisconsin’s version of Coachella.
Come and camp on site and party for 3 days straight with some of the best music in the country, live in the middle of the woods with the rest of your community. When Sunday night finally rolls around you may walk away with a moderate buzzing in your ears, but that should be easily overcome with the feelings of amazement that will settle when you realize how much talent you just witnessed in one weekend.
We’ll be there running around with cameras the whole weekend, so feel free to find us and get your picture taken. You might get published in our complete Summer Set photo album that will be published after the festival.
*Photo credit: SummerSetFestival.com